Pivot Cycles and FibreStrap

Pivot Cycles is an iconic brand known for its expertise, innovation, and relentless pursuit of quality and performance. But beyond the bikes, Pivot is leading the way in sustainability. Their forward-thinking initiatives—from eliminating plastic in packaging, to partnering with e-bike battery recycling—showcase a deep commitment to reducing environmental impact and inspiring positive change in the cycling industry.

We’re proud that FibreStrap aligns perfectly with Pivot’s sustainability goals. As a fiber-based packaging solution, FibreStrap helps Pivot take a big step toward eliminating single-use fossil plastics, improving the environmental footprint for their customers.

“We believe that sustainability is not just a responsibility but a core part of who we are as a company. Partnering with innovative solutions like FibreStrap aligns perfectly with our goal to eliminate single-use plastics from our packaging and make a positive impact on the planet for our riders and future generations.” — Chris Cocalis, Founder & CEO, Pivot Cycles

Companies like Pivot Cycles are setting the stage for a more sustainable future—one innovative step at a time.