Pembree’s New Pedal Packaging

PEMBREE - part of the Iconic French brand LOOOK Cycle - offers premium high-performance, sustainably made gravity pedals and accessories. Pembree’s sustainability values set the standard in the cycling industry has officially implemented FibreStrap in their redesigned pedal packaging. With the new retail-ready format, Pembree needed a secure, reliable way to fasten pedals while staying true to their environmental commitments.

🔐 Strong retail security: Ensures pedals stay firmly attached in-store and during transport.

♻️ Plastic-free packaging: Recyclable, fibre-based materials avoiding single-use fossil plastics.

🌱 Clear sustainability messaging: Easy for end users to recognize as a responsible, eco-friendly material.

This packaging upgrade is a great example of real sustainability leadership by avoiding unnecessary plastics with materials that support long-term environmental responsibility.

 Phil Law, Founder of Pembree and the drive behind the initiative, put it perfectly:

  “Every detail counts when it comes to sustainability. We’re proud to choose materials that genuinely respect the planet.”

A meaningful step forward for packaging, performance, and the future of cycling. 🚴‍♂️

Photo: Ed Spratt