From Waste to Worth: Talking Real-World Sustainability on the Good Garbage Podcast

Ved Krishna, host of the Good Garbage Podcast, invites inspiring changemakers who are committed to leaving the planet better than we found it. In this episode, he sits down with Sigrid Svedberg from FibreStrap to explore how the packaging industry is evolving and what it truly takes to transition toward more responsible materials and circular solutions.

Together, they dive into the realities behind sustainability ambitions, the role of innovation in reducing plastic dependency, and how FibreStrap’s fibre-based technology is helping brands bridge the gap between environmental responsibility and real-world performance. It’s an honest, insightful conversation about challenges, opportunities, and why collaboration is essential if we’re going to shape a cleaner future.

Tune in to listen to a thoughtful discussion on the future of packaging, conscious design, and why doing better for the planet is both a responsibility and an exciting opportunity.