FibreStrap in Focus: Sigrid Svedberg Talks Innovation and Circular Design with Cory Connors

Cory Connors, one of the packaging industry’s most well-known sustainability voices, invites leaders and innovators to share real-world insights on building a more responsible packaging future. In this episode, he sits down with Sigrid Svedberg from FibreStrap for an open and engaging conversation about how fibre-based solutions can help brands reduce plastic, improve recyclability, and rethink the role of packaging in a circular economy.

Together, they discuss the challenges and opportunities in transitioning to sustainable materials, the importance of honest environmental claims, and how FibreStrap is supporting companies in aligning performance with responsibility. It’s a practical, inspiring dialogue for anyone interested in where packaging is headed and how thoughtful design can make a genuine difference. Tune in to explore innovation, collaboration, and the future of sustainable packaging with Cory and Sigrid.